Privacy Policy

1. Introduction

WireTrace ("we," "our," or "us") is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your data when you visit our website, use our products, or interact with our services.

By accessing or using our services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use our services.

2. Information We Collect

We may collect the following categories of information:

Information you provide directly: Name, email address, company name, phone number, job title, and any messages or inquiries you submit through our contact forms, demo requests, or account registration.

Usage data: IP address, browser type, operating system, pages visited, time spent on pages, referral source, and other diagnostic data collected automatically when you interact with our website.

Device and network information: When you use the WireTrace platform, the system processes network traffic metadata to provide asset discovery, threat detection, and compliance reporting. This data is processed within your environment and is not transmitted to WireTrace unless you explicitly enable cloud-based features.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze site usage, and assist in our marketing efforts. These include:

Essential cookies: Required for basic site functionality such as session management and security.

Analytics cookies: Help us understand how visitors interact with our website so we can improve content and user experience.

Marketing cookies: Used to deliver relevant advertising and measure campaign effectiveness.

You can control cookie preferences through your browser settings. Disabling certain cookies may affect the functionality of our website.

4. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve our products and services
• Respond to your inquiries, demo requests, and support tickets
• Send product updates, security advisories, and marketing communications (with your consent)
• Analyze usage trends to improve website performance and user experience
• Detect and prevent fraud, abuse, or security incidents
• Comply with legal obligations and enforce our terms

5. Third-Party Sharing

We do not sell your personal information. We may share data with trusted third parties only in the following circumstances:

Service providers: We work with vendors who help us operate our business (e.g., hosting, analytics, email delivery). These providers are contractually obligated to protect your data and use it only for the purposes we specify.

Legal requirements: We may disclose information if required by law, regulation, legal process, or governmental request.

Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

Account-related data is retained for the duration of your active account and for a reasonable period thereafter. Inquiry and contact form data is retained for up to 24 months unless you request earlier deletion.

7. Data Security

We implement industry-standard technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption in transit and at rest, access controls, regular security assessments, and employee training.

While we strive to protect your data, no method of transmission over the Internet or electronic storage is completely secure. We cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Portability: Request your data in a structured, machine-readable format
• Objection: Object to processing of your data for direct marketing purposes
• Withdrawal of consent: Withdraw consent at any time where processing is based on consent

To exercise any of these rights, please contact us at privacy@wiretrace.io. We will respond to your request within 30 days.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure that appropriate safeguards are in place to protect your data in accordance with this policy and applicable data protection laws.

10. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make significant changes, we will notify you by posting the revised policy on our website and updating the "Last updated" date above. Your continued use of our services after any changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

WireTrace
Email: privacy@wiretrace.io